To help you jump in on the deals, CNET's deal experts have curated the best Apple device bargains already live -- but act fast, as prices can change and sell-out risks are real.
Apple rarely discounts its devices directly during Black Friday. Instead, retailers often take the lead. At present, Apple hasn't announced any official direct price cuts for major new releases. That means your best bet is to shop trusted resellers (Amazon, Best Buy, Walmart) and act quickly when a standout deal appears.
Yes, Walmart is an "Apple Authorized Reseller," which means it can sell new Apple products (including iPhones, iPads and MacBooks) in‑store and online. When you purchase through a legitimate authorized reseller, you still receive Apple's standard warranty and support. In 2024, Walmart began selling certain MacBook models directly, making it the first time customers could purchase a Mac directly from Walmart. You should still verify the product condition (new vs. open‑box/older stock) and the retailer's return policy, but rest assured: Walmart is an official channel for Apple gear.
Our CNET team tracks the best Apple device deals by comparing current pricing to historical lows, validating model years and configurations, and monitoring major retailers such as Amazon, Best Buy and Walmart. We constantly review and update our lists of the best iPhones, iPads, MacBooks and other technology inside and outside Apple's ecosystem. We also check trusted deal tracking sources and press coverage to confirm whether a discount is genuinely strong or simply marketing dressed up as a so-called deal. Notably, we're already seeing multiple record‑low prices ahead of Black Friday.
Major retailers such as Amazon, Walmart and Best Buy are among your best bets, but you'll also want to keep an eye on smaller online electronics retailers including Adorama and B&H, which frequently offer Apple savings, as well as other Apple‑centric resellers. These smaller players can sometimes drop deeper discounts or bundle exclusive offers (cash‑back, gift cards, etc.). Don't forget to check shipping and return terms, and compare across sites before purchasing.
Historically, the best time to get appreciable discounts on Apple products is around Black Friday and Cyber Monday. That holds true in 2025, too. Some early deals are already live, and while some deals will deepen closer to or during Black Friday proper, others may sell out or revert. If you spot a price that seems like a standout and matches past historical lows, it may be wise to buy rather than wait and risk losing out to loss of stock or higher prices.