When Paul Guest, 51, developed incontinence following surgery for prostate cancer, he knew recovery would take time. A keen rep footballer, one challenge was learning to control his bladder while running and jumping - something aided massively by the help of a specialist physio.

But he wasn't prepared for a barrier many don't spare a thought for: finding somewhere to throw out his incontinence pads.

An estimated 2.4 million Australian men and boys live with incontinence, 40 per cent of which are under the age of 50. But most men's bathrooms lack bins that allow for incontinence products to be disposed of privately, hygienically - and with dignity.

While incontinence is most commonly associated with prostate cancer (it is a common side effect of radical prostatectomies), it can also be caused by other pelvic floor issues or injury, and is associated with ageing and disability.