Email marketing is still very useful in 2024 and will continue to be in 2025. Email is like keeping in touch without sending that awkward "How've you been?" message. They use AI tools to be more efficient. A study by Litmus found that email marketing has an average ROI of 42:1. Although what worked five years ago may not work today, email marketing is an important part of any marketing strategy.
Social media sites like Facebook, Instagram and TikTok can make you feel in control, but in reality, you're not. I once had a client whose million-follower Instagram account was deleted overnight -- the entire following was gone. Remember that these platforms are not yours; you are just renting them. This could make it hard for your business to stay in touch with your audience, as it did for my client.
Believe it or not, your audience wants to hear from you! This means every email you send goes to people who want to hear about your offer. Unlike social media platforms like Instagram, YouTube, Facebook or LinkedIn, which can change rules anytime, your email list is safe and belongs to you. You can manage it simply and keep it secure by using email marketing best practices.
Related: Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.
The key to effective email marketing is personalization; being dull isn't an option anymore. Sending generic emails no longer yields good results. Many marketers blast out the same message to massive lists only to be surprised by 0% conversions. Here's the kicker: when you speak directly to your ideal audience and share a specific message that resonates with them, conversions will follow.
I like to use a format that includes a story (for example, sharing an anecdote related to the topic), an observation (discussing what I learned), and a fact (providing a statistic or fact that leads to a call to action).
Your competitors are sorting their lists based on age, buying habits, reactions to previous emails and other nuances. Keep in mind that your audience wants to hear from you, but only if the message is tailored specifically to them.
Related: I Turned Down a $7 Million Deal After a Shocking Conversation With the Investor. My 'No' Led to a Surprise Email and $100 Million Exit.
A good email starts with a strong subject line. Big companies like Uber and Netflix understand this. They often try out different subject lines and use ideas like urgency, curiosity and personalization. Here are a few quick tips I wish I had sooner in my journey.
Some strategies include:
Testing different subject lines helps you understand what your audience likes. I personally have used plugins like Hoppycopy to help with inspiration. Successful entrepreneurs leverage the right tools to optimize production. Work smarter, not harder.
Manual email sends are outdated. With automation, they can follow up with leads quickly and without doing everything by hand. A good tool lets you set up sequences to track your leads, recover abandoned carts and welcome new subscribers.
As an entrepreneur, business owner or content creator, design email flows that match your needs in your biz:
Related: Why Email Marketing Is Better for Your Business Than Social Media
Plain text emails are getting more popular in email marketing. They feel like friendly messages from friends. A good email design helps users enjoy their experience, no matter what device or screen they have. Email is one of the best ways to talk directly to your customers, just like having a face-to-face chat.
You do not need to be an expert in email marketing. If your business and email strategy allows it, you can make several newsletters and automate them on sequences.