LAGOS, NIGERIA -- Flour Mills of Nigeria (FMN) officially relaunched its Honeywell brand in mid-December, including enhanced product quality and new packaging.

FMN purchased a 71.69% stake in Honeywell Flour Mills PLC in 2022 from the Honeywell Group and acquired an additional 5.06% minority shareholding from First Bank of Nigeria Ltd., solidifying its majority ownership.

At the time, FMN said the acquisition would expand its market reach across Nigeria, increase its manufacturing capacity and provide customers with products.

The Honeywell portfolio includes noodles, pasta (macaroni and spaghetti), and staple bulk foods such as semolina and wheat.

"This relaunch represents a strategic transformation for the Honeywell brand," said Devlin Hainsworth, managing director at FMN. "We've reimagined our products to not only maintain the standards our consumers have come to expect but also to exceed them, delivering improved quality and an exceptional experience."

The new packaging reflects Nigeria's culture and the brand's history, with upgraded products offering better nutritional value and taste, Hainsworth said.

Ilyas Kazeem, marketing director at FMN, said the relaunch is more than a packaging update.