There are two types of people in this world, those that dislike vans and those who have come to the realization that they're probably the most versatile vehicles money can buy. While vans may not be ideal for every single situation, they can slot into just about any application with a level of ease other vehicles could only dream of. But there are super specialized variants, with converted campers being among the most popular.
Following the stacking hardships the world has been forced to endure these last few years, camper vans have made a serious comeback and companies are popping up everywhere to cash in on the phenomenon by customizing favored models. Among these is the Ford Transit. However, the Blue Oval seems to have grown tired of referring customers to aftermarket firms that'll do the work and recently teased a factory camper that seems like it may even do some off-road work.
On Wednesday, CEO of Ford Pro Ted Cannis tweeted a video showing a Transit parked in the woods. Shot at dawn, the clip was intentionally dark to obscure some of the details. But we can clearly see a set of all-terrain tires and some additional exterior lightning that helps sell the model as an ORV.
Considering there's already the Transit Trail van Ford developed for the European market - which comes with all-wheel drive and a mechanical limited-slip differential - the model should be better at tackling treacherous terrain than the standard version. But most testing has shown the Trail to be several steps behind serious custom off-road vehicles while being much easier to live with on the highway than something that's been lifted a few more inches and issued the most hardcore tires imaginable.
Frankly, that sounds like it'll make for a more comprehensive recreational vehicle for the average adventurer. Though the latest trends have been all about building up a van that looks purpose-built to survive the apocalypse, rather than something that's designed to get the family to Yellowstone National Park in relative comfort. We don't know how "hardcore" Ford plans on going with the Transit Trail Camper. But it might be in its best interest to lean into the theme while offering loads of optional extras some customers will feel they cannot do without.
Sure, you might not need a ladder to help you get up to the optional roof rack with an integrated light bar. But you'll probably want all that stuff if you're in the market for a vehicle light this and Ford might as well try to sell it to you because everyone else already is.