He's a brown gingerbread plushie with sparkly blue eyes, a red button nose and two simple buttons down his front. He can fit in your hand. His grin is guileless. His name is Cookie.
And he's taking over the internet.
According to Ty's website, Cookie the Beanie clip used to be $4.99 but is currently on sale for a dollar less, is "sweet as can be, with frosting details and a warm, gingerbread smile."
But Cookie is now more than just a stuffed toy. He become a viral sensation.
It all started when Devin Silva tweeted, "saw this guy and said Ew ew ew ew ew ew ugly and then felt so bad i cried and bought him," alongside a photo of Cookie resting in her hand.
The tweet garnered over 400,000 likes. Since then, Silva, 18, has turned her Twitter into a love letter of sorts to Cookie, reposting others' tweets about him and adding more of her own.
In one of her additional tweets, Silva tucks Cookie him in for bed so he is "well rested for the beautiful day that lies ahead of us." She's also developed genuine affection for the toy. Now, she tells TODAY.com, Silva carries him with her on her jeans every day at work.
Cookie has made his way to the meme world, being edited into different scenarios. One user tweeted the "breaking news" that Cookie had made his way into the "VIP tent for the Eras Tour."
Silva tells TODAY.com that she was "in shock" at the virality of her tweets. Before posting about Cookie, she had about 3,000 followers on X. After Cookie, she has over 28,000. Among them, she says, is John Cena.
Silva thinks Cookie's appeal comes down to a "mixture of things," including his "funky appearance."
"People go to the store and they see Cookies, all of them have different qualities of them, like different features, because all of them have weirdly placed mouths or noses or anything -- the heads are different," she says. "So, it's just like, a really confusing little creature."
Commenters have their own theories. "He's so cute and rocks a Christmas vibe with a bit of hope, I don't know how to explain," one X user wrote.
Silva thinks people are bonding with Cookie because of his differences and the joy he brings.
"I feel like he's just what the world needed right now, just a little happy little mascot for the holidays," she says. "He's just so tiny, so cute, and he looks so odd."
As one X user put it, "His little smile is looking more and more content every day and maybe mine can too."
The online love for Cookie spurred people into action, taking to stores to try and find the Beanie clip for themselves.
"Spent four hours looking for him for my daughter," one user commented on a Reddit thread dedicated to finding stores that sell Cookie. "Tried CVSes, Circle Ks, Michaels, Barnes & Nobles, Party City, two Hallmarks, a candy store that had his Elf friend instead and all the other xmas beanies. Most CVSes here don't even sell TY."
Other Redditors shared their helpful insights in the hunt to find Cookie, noting that they'd found him at local their Walmart, CVS or Circle K.
The search for Cookie has become big enough for Ty to announce, in all caps, that he was "back in stock." The tweet was accompanied by Cookie grinning in a cloud.
Users rejoiced to the happy news after Ty's announcement, commenting on the thread "Omg ... I want him so bad," and "Most wanted stuffed toy of 2024."
These are feelings that Silva, who kicked off the love train for Cookie, proudly shares.
"He's like my son, pretty much," Silva says. "I feel such, such love for him and such appreciation that he's taken me on this, this crazy journey."
Silva, who works in retail, plans to do just that on her day off when her and her friends have some holiday activities planned. Of course, she'll bring Cookie along for the ride and will snap some more moments of him in his natural environment -- the festive spirit.
In an email statement to TODAY, Ty responded to Cookie's newfound fame.
"The X community has warmly embraced Cookie as their new friend, and we couldn't be more thrilled! We extend our heartfelt gratitude to the original creator, Devin (@fartpog), whose imaginative and humorous content introduced Cookie to a wider audience. Their creativity has inspired a vibrant community centered around this lovable gingerbread character.
"We are amazed by the incredible artwork people have created, ranging from watercolor paintings and digital illustrations to hand-crocheted versions of Cookie. It's a joy to see such a diverse display of talent and holiday spirit.
"We are thankful to everyone who has shared their creativity and love for Cookie. We hope this festive spirit continues, spreading joy and Christmas cheer far and wide!"