Discovery+ customers will soon be seeing a price hike. Discovery+ content without ads will soon be paying a bit more for the privilege. In an email to customers, Sling TV announced that the price of the ad-free Discovery+ add-on will increase by $1 per month, from $8.99 to $9.99, effective January 14th, 2025. It is unknown if this will include the ad-supported plan in a price hike right now. Discovery has not replied to our request for comment.

Here is the email Sling TV sent its customers today about the Discovery+ price hike.

This price adjustment comes as streaming services across the board grapple with rising content costs and increasing competition. While this particular increase is relatively small, it may signal a trend of future price hikes across the streaming landscape.

Sling TV emphasizes that this change only affects the ad-free version of Discovery+. Subscribers who opt for the ad-supported Discovery+ plan will continue to pay the current price of $4.99 per month.

For those who want to explore their options or have questions about the price increase, Sling TV encourages customers to utilize their online resources. The Sling TV website offers a chatbot for immediate assistance, and account changes can be made directly through the website.

This news is likely to spark discussion among cord cutters who are increasingly sensitive to rising subscription costs. Whether this price increase will lead subscribers to switch to the ad-supported plan or explore alternative streaming options remains to be seen.

Cord Cutters News has contacted Warner Bros. Discovery about this news and will update our story when we learn more.