In this morning's edition, we're diving into the latest drama to hit Tesla: mass trade-ins of its cars. We'll also find out how Hyundai slashed vehicle thefts in the U.S., see which brand GM is considering collaborating with on new electric vans and find out how Lucid is hoping to bolster sales.
Tesla's share price is down 50 percent, its sales have dropped for the first time in a decade and now its owners are turning their backs on the company and trading their cars in. The monumental shift came after CEO Elon Musk buddied up with convicted felon Donald Trump on his way to the White House, which then evolved into a role scrapping all kinds of federal projects.
This, understandably, left many Tesla owners wanting to distance themselves from everything that represents the church of Musk, so record numbers are now trading in their electric vehicles, reports Reuters:
Tesla cars from model year 2017 or newer accounted for 1.4% of all the vehicles traded in until March 15, up from 0.4% in March last year, according to data provided to Reuters by Edmunds. Analysts at the national car shopping website said that share could grow through the second half of the month.
The increase in trade-ins means that motorists across the U.S. have swapped out their EVs in record numbers over the past month. It follows a similar high rate of trade-ins for Tesla cars in February, with the automaker accounting for 1.2 percent of vehicle trades.
If the trend continues through March, it would be the highest monthly share "Edmunds has on record" for Tesla vehicles. That's excluding trade-ins of Tesla cars for newer Teslas or EVs from other direct-to-consumer brands such as Polestar, which launched a whole promotion dedicated to poaching Tesla owners.