Finding an eyeliner that applies smoothly and lasts all day, especially on mature skin, can seem daunting. However, beauty enthusiasts are praising Wonderskin's 1440 Eyeliner for achieving just that.

The product is lauded for its silky texture, rich pigment, and impressive staying power, with the liner's TruGlide Technology ensuring a smooth application that sets 'like concrete.' It's designed to resist smudging, transferring, or settling into fine lines - ideal for those fed up with tugging, smearing, or mid-day touch-ups.

Celebrity makeup artist Carola Gonzalez, who counts Hailey Bieber and Kerry Washington among her clients, describes it as 'the most effective high-pigment, long-wear eyeliner' she's ever used. The brand claims its formula can withstand 24 hours -1,440 minutes - of wear.

One user described it as a 'super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain'. Quite impressive indeed.

According to the brand, the secret lies in Wonderskin's TruGlide Technology, an 'ultra-creamy formula' that reportedly glides onto the eyelid like butter but sets 'like concrete'. This technology ensures a tug-free, rich, even application that doesn't budge, even with rubbing.

Available in 12 different shades, the eyeliner typically retails at £16.50 for one, but the brand is currently running an offer that sees shoppers getting three eyeliners for the price of two at £33 - effectively valuing each product at £11.

This price point mirrors Laura Geller's Swipe-n-Line Instant Eye Perfecting Stick, which typically retails at £22 but is presently reduced to £11. Crafted specifically for older skin, the formula delivers effortless application - a characteristic it shares with Wonderskin's offering.

At Boots, Clinique's Quickliner for Eyes has earned the title 'simply the best', with one customer declaring: "I have searched for more than 24 years for the 'perfect eyeliner'. This is definitely it! The ease of use is second to none; there's no dragging whatsoever around the eyes. It really is the simplest eyeliner I have ever found. It also lasts the entire day with no smudging."

Boasting more than 3,000 five-star reviews and a 4.8-star rating, Wonderskin's 1440 has swiftly earned cult status amongst women across all age groups. One 70-year-old enthusiast gushed: "Best eyeliner ever. Goes on so smoothly - ideal for mature skin."

Another loyal user of the liner observed: "So easy to use! It just glides across your eyelids and waterline. It's the ONLY eyeliner I've tried that stays on. Even overnight.

"Believe me when I say that I've tried so many on the market today that make that claim. Especially eyeliner for mature skin. Everyone, try it."

However, the ease of application was a downside for some, with one customer leaving a three-star review stating: "These pencils are very soft and easy to apply. However, because of that, it makes it difficult to draw a precise line; it is not sharp enough."

"Glides on like butter," noted another shopper, highlighting there's "no dragging or pulling" either. They advised: "Work fast if you want to blend out or soften. Once set, it doesn't budge. Will definitely buy again. Great for mature skin."