The celebrations kick off bright and early with the Tenby & District Lions Christmas market from 9.30am, offering a treasure trove of stalls brimming with gifts, treats, and festive sparkle. At 10.30am, Steve Briers will take to the stage, joined by other talented acts throughout the day to keep the atmosphere lively with music and sing-along classics.

Adding to the excitement, the Tenby Round Table Santa Run begins at 11am, filling the streets with jolly joggers dressed in red suits and spreading Christmas spirit across town.

Tenby's streets will be filled with festive runners this Saturday as the Santa Run kicks off at 11am (Image: Gareth Davies Photography)

As the evening draws in, the magic continues with a snow flurry outside Tenby House Hotel, followed by the spectacular Blue Light Parade, where emergency services will proudly escort Father Christmas into town in glowing, siren-free style.

The highlight of the day comes at 4.45pm, when Father Christmas arrives in Tudor Square to lead the countdown and switch on Tenby's dazzling Christmas tree lights. After the big moment, families can visit Santa's Grotto at St Mary's Church House for an extra sprinkle of festive joy.