The AI hardware startup Limitless has been acquired by Meta. The announcement was made on Friday. This ends the company's journey as an independent maker of AI-powered wearable pendants.

The acquisition signals Meta's growing focus on AI-enabled wearables. Limitless will join Meta's Reality Labs wearables organization. Existing customers will see major changes to their service.

Limitless will immediately stop selling its wearable AI pendant. The device originally cost $99. According to the company's statement, support for current hardware will continue for one year.

All customer subscription fees are now canceled. Users are being moved to a free, unlimited plan. However, key software features are being wound down.

This includes the "Rewind" desktop recording software. That tool created a searchable record of user activity. The company will provide options to export or delete personal data.

This move accelerates Meta's investment in AI hardware. The tech giant is already developing smart glasses with Ray-Ban and Oakley. Reuters has reported on Meta's broader ambitions in the AR and AI wearable space.

Limitless cited increasing market competition. Large players like OpenAI and Meta are now building similar devices. The startup's team will help advance Meta's vision for "personal superintelligence."

The deal's financial terms were not disclosed. Limitless had raised over $33 million from top venture firms. This includes investments from Andreessen Horowitz and New Enterprise Associates.