Cleanse area with soap and water, and then gently exfoliate it with a loofah or sponge. This helps to remove any dead skin at the surface and allow the product to contact the fresh area that you want to whiten. Rinse the area and pat dry. Apply a small amount to fingertips and massage gently into the desired area that you are whitening. Allow time for it to absorb. After a few minutes, massage any excess cream into the area. Only use enough cream to apply a thin layer. Apply twice daily for maximum effectiveness.