The fast-food giant is bringing out a sense of nostalgia to lure cost-conscious diners.

On Tuesday (Sept. 2), the Golden Arches announced it is bringing back Extra Value Meals, the classic bundle first introduced in 1991 that offered savings on an entrée, side, and drink.

The deal was discontinued in 2019 -- but starting Monday, Sept. 8, it returns.

"We are laser-focused on delivering value and affordability to our customers," commented Joe Erlinger, president of McDonald's USA, per CNBC.

He continued, "I'm incredibly proud of how our franchisees and teams continue to step up to make it a reality."

McDonald's has been working hard over the last year to win back diners feeling the sting of rising costs.

In 2024, the chain introduced its $5 Meal Deal, sparking a value-menu war across fast food.

Then, in early 2025, it rolled out the McValue menu with a buy-one, add-one-for-$1 option.

More recently, The Wall Street Journal reported that McDonald's executives convinced franchisees to lower prices -- promising the company would help cover the loss.

To kick things off, McDonald's will roll out seasonal rotating Extra Value Meals this fall:

For longtime fans, the return of Extra Value Meals is about more than saving money -- it's also a throwback to the original deals that first hit menus in 1991.