Mallory DeMille wants more people to be skeptical of wellness influencers. That's why she spends her free time making videos on TikTok and Instagram that point out the unproven remedies and marketing tactics behind many wellness claims on social media.
DeMille, a social media specialist with a background in marketing, has highlighted influencers using the Los Angeles wildfires to peddle detoxes, fear mongering about parasites, and making claims about supplements that sound different than the disclaimers on the product's websites.
In a series DeMille calls "mental gymnastics," she does handstands while pointing out the contradictions in common wellness talking points.
"Big Pharma is keeping you sick to take your money -- but also -- give me your money and take my supplements indefinitely," she quips. "Do not eat these foods because they are poison -- but also -- drink borax and put this ozone up your a**."
DeMille, who contributes to the Conspirituality podcast about these topics, is part of a growing group of content creators trying to counteract misleading and false wellness claims online.