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Blind boxes meet retro charm: Kodak's Charmera keychains

By Julian Cirineo

Blind boxes meet retro charm: Kodak's Charmera keychains

Within minutes of pre-order events opening, slots were quickly sold out

Just when it seemed like the blind box craze was cooling off, Kodak dropped a teaser for Charmeras - mini camera keychains that actually work. The twist? They come sealed, so you won't know which one you're getting until you open it.

The internet's response? Instant virality and a frenzy to collect them. In no time, everyone was enchanted by Kodak's charming Charmeras, myself included.

Blind boxes have exploded in popularity in recent years. The thrill lies in the mystery - buyers take a chance, hoping to score the exact collectible they want or, if they're lucky, uncover a rare "secret" that isn't even listed in the catalog.

I usually lean toward gachapons, but I can see why blind boxes are addictive.

These aren't exactly new. They've been around for a while now. Their recent rise to fame is thanks to a couple of things. First, the success of companies in finding designs that gained loyal followings like Sonny Angels or Pop Mart's Labubus (The Monsters). Second, limited runs of designs created a scarcity. And third, influencers unboxing several sets at a time.

Blind boxes may have been cooling off, but brands have been quick to revive the craze - and Kodak's Charmeras take it further. The difference between Kodak's own blind box and the ones we've seen recently is that Charmeras are more than just accessories. They're actual working cameras that at the same time can be added to your anik-aniks.

The cameras are super small. Each mini-camera packs a 1.6 MP CMOS sensor, shoots 1080p video at 30 fps, and even comes with filters, a tiny screen, and USB-C charging.

No one expects photos from Charmeras to be of great quality. They're going to be grainy, maybe blurry, and probably small too. But that's okay! Grainy, film-like photos are in now anyway.

There are seven vintage-inspired designs, and honestly, each one nails the retro aesthetic.

Several shops, including Henry's Cameras, JG Superstore, and Film Folk, opened pre-orders online, but slots ran out so quickly. Henry's Cameras released a few stocks in select physical stores over the weekend, but they were sold out within minutes.

I haven't received mine yet, but my pre-order is on the way. Once it arrives, expect a full review. Until then, the wait continues. - Rappler.com

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