Samsung is facing significant criticism for its new promotional strategy. The company's global YouTube channel has begun publishing AI-generated videos. These ads promote its Neo QLED television lineup.

The content is being widely described as low-effort "AI slop." This move is seen as highly ironic, as the ads use the slogan "It's fake; choose real!" to criticize competing display technologies. According to Reuters, the campaign has been active for roughly two weeks.

This new approach sharply contradicts Samsung's previous brand messaging. Just last year, the company released its "UnCrush" advertisement. That ad directly mocked Apple for a campaign that was seen as crushing creative tools.

Samsung's tagline was "We would never crush creativity." It featured a human musician playing a classical guitar. The ad was praised for its authentic and human-centric message.

The current AI-generated ads lack this human element entirely. They use synthetic voices and generic, algorithmically created visuals. This has left viewers and brand followers disappointed with the stark shift in quality.

The situation highlights a growing tension in corporate marketing. Companies are rapidly adopting AI tools to cut costs and increase output. However, this can come at the expense of brand authenticity and consumer trust.

Industry analysts note that this could damage Samsung's reputation for quality. The Associated Press has reported on increasing consumer skepticism toward AI-generated marketing. Audiences are becoming more adept at identifying synthetic content.

For consumers, the incident serves as a reminder to critically evaluate advertising claims. A brand's message about quality must be reflected in its own actions. The disconnect here is causing more harm than good for Samsung's image.