Spotify has teamed up with American Express and Resy to capitalize on a potential link between consumers' listening habits and where they want to eat. A new in-app experience aims to automatically turn Spotify users' favorite songs into a personalized list of suggested restaurants.
According to Resy's 2024 Retrospective report on dining trends, the digital restaurant reservation company found that an eatery's ambiance -- including music -- plays a major role in a consumer's decision to choose a restaurant.
Influenced by these findings, Resy is inviting Spotify users to find restaurant recommendations via a "Music Tastes by Amex" digital experience located directly in the music streaming app.
Users will be able to select from one of eight cities -- Atlanta, Austin, Chicago, Los Angeles, Miami, New York City, San Francisco, or Washington D.C. -- and based on their streaming habits, Spotify's algorithms will suggest a "Music Taste" profile.
These include a list of sonic vibes that mirror food descriptors, such as Smooth, Hearty, Lush, Fiery, Buttery, Earthy, Saucy, and Fresh. Resy then recommends restaurants to users based on city and taste profile.
Without leaving Spotify, users are then able to book a real-life reservation. For example, if someone lives in Chicago, loves rock n' roll, and receives the "Buttery" taste profile, they may be prompted to check out "Kyoten Next Door, Bistro Campagne, or Mariscos San Pedro," the company explains.
Once a restaurant has been selected, users are invited to share their personal Music Taste on social media.
Similar to Spotify's solidified reputation as a music discovery tool, Resy is utilizing this new campaign to further expand its identity as a go-to tool for discovering restaurants.
The Spotify experience is designed to highlight the recently launched Resy Credit on American Express U.S. Consumer Gold Card, as well as in-app Resy features like the Discover Tab and Shareable lists -- tools that encompass digital payment, editorial and social-ready functionality.