For over 22 years, Ibrahim Olayiwola has been chasing his dream of becoming and holding a name in the Nigerian music industry. From the view of interest, deep passion, inspirations were gotten from his mentor 2Face Idibia, the singer believes his time is near. In this interview, he opens up about his struggles, his inspirations, and his plans for the future. He speaks to Boluwatife Owolabi.
MY name is Ibrahim Olayiwola. People call me Small Face because of my small stature. I've been in the music industry for over 23 years now. When I started, I thought I would "blow" quickly, but it has taken a longer time. Still, I've kept going because music is my life.
What type of music do you do?
I started with reggae, R&B, and hip-hop, but over time, I blended into Afrobeats because I wanted to make my music more commercial. I also write all my lyrics myself.
Have you performed on stage before?
Yes, I've performed at different occasions. Sometimes artists call me to perform at their launch or listening party, and I support them. I've done that many times, even though I haven't launched my own album yet.
Who inspired you to do music?
Back then, I loved listening to plantation voice. 2Face has always been my mentor and inspiration. I used to buy all his albums as it comes out and I listen to his songs a lot in order to build myself. His style shaped me.
How has the journey been so far?
It has not been easy at all. I've been recording for about 15-17 years, always in the studio, but I don't have support. Money has really been a challenge. I even shot some videos but couldn't promote them properly because of financial constraints.
Can you tell us about your music videos?
The first video I shot was in 2018, a song titled 4:30. Then in 2021, I shot another one titled Booty Vibration. Both are on YouTube, but because of lack of promotion, they didn't really go far. Right now, I have more than 20 demos and currently, I'm working on promoting a new track titled "Jegboro", which I recorded in 2022. That's the single I want to push before dropping my EP which is about 6 tracks.
What is the title of your upcoming album?
The album will be titled "Jegboro". It's a Yoruba phrase that means a lot to me. I grew up hearing it on the street, and it represents survival of hustlers on the street.
How do you finance your music career?
I once worked at Zenith Bank at Yabatech. During my time there, I told them I was an artist, and surprisingly, they supported me. Some colleagues even helped me financially when I wanted to shoot my first video. I also rely on friends, dancers, and my producer to collaborate and support me when I'm working on projects.
Do you use social media to promote your music?
Not yet fully. I lost my phone, so I haven't opened a TikTok or any other social media account. But I plan to do that as part of restructuring myself for a stronger comeback.
Looking back, what keeps you going despite the challenges?
Passion. I believe my time will come. I know once my own moment arrives, people will support me the way I've supported others.